The Brand Book. We Are Penn State. Dear Communicators, The learnings and insights presented in this toolkit resulted from a process that involved extensive stakeholder input, coupled with rigorous quantitative and qualitative research. Paw Print with white outline for use on dark background; Registered trademark symbol location. This mark may be used to represent Penn State Intercollegiate athletic activities.
Email licensing psu. It appears as dark blue PMS and white when used on any other background color. Use of other colors will require approval by the Office of Licensing Programs. The lion head always faces right.
Do not reverse the orientation. Do not alter the mark nor visually attach unapproved text or graphics near or around its perimeter. Merchandise must be produced by official licensed vendors visit the Licensing website for more information , and requires trademark designation. Note the location of the registration symbol. Primary Athletic mark. Primary Athletic reverse mark on a dark background. Do not place the Primary Athletic mark on distracting backgrounds.
Lapel Pins Lapel pins are a popular merchandise item used to show Penn State spirit on clothing. Unit titles college, campus, or administrative areas may be placed in the lower half of the outer rim. Do not alter the design or reduce the type size. The space for type is limited. The recommended lapel pin size is a 1-inch diameter. Lapel pins must be produced by a licensed vendor.
Visit the Licensing website for a list of licensed vendors. This lapel pin template is designed for internal Penn State use. Download the images and guidelines in the Student Org Marketing Toolkit. Enter Keywords.
Student Services. Guidelines for Student Organizations Marketing, Apparel, and Promotional Items The University encourages students to be creative in designing logos, posters, apparel, and other marketing items for their organizations. Licensed Vendors When purchasing merchandise or apparel for your organization such as t-shirts, water bottles, pins, etc.
Registration marks Many recognizable Penn State names and graphics are registered or trademarked. Hand-Drawn Artwork Students may create artwork that conveys the spirit of their organization.
Student groups may use the images below. Paw Print Graphic. Ohio Secretary of State logo vector North Carolina State University logo vector Florida State League logo vector Alabama State Defense Force logo vector Lake Superior State University logo vector Units are not permitted to have other logos or marks to identify their area.
Footer templates are available. If your unit is in need of a template, please contact our office. For brochures, booklets, guides, postcards, magazine-type publications, etc.
Other locations may be permissible — please contact the communications office for questions about alternate placement or to assist with the design of your publication.
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